Organizations reimagining their brand and continuing to build on their trust capital have the opportunity to not only regain their pre-pandemic business momentum, but to lead the way in rebuilding and revitalizing their lives, their business, and the lives of their employees, their neighborhoods, their communities, their towns, and their cities.
With the economy finally poised for reopening post-Shelter In Place, many brands have the opportunity – and some, the need – to be realigned and reenergized. If you’ve hunkered down and worked, and reworked, your organization’s strategic operations survival plan, it’s time to pivot to a post-Shelter in Place brand revitalization.
As of April 2020, nearly one third of all SMBs have stopped operating; for the smallest businesses, those run by the self-employed or for personal income, the situation is even more dire.
