In 2020, telling a client’s core brand story includes expressing it clearly, succinctly, in increasingly small spaces. When used correctly, icons are a highly effective way to convey big ideas without using a single word.
Assess everything you currently have in the market, starting with the channel that gets the most eyes. Evaluate those assets and messages from a new point of view: one that is living in a world with record-high unemployment rates, economic uncertainty, and general anxiety.
Each week Black Ink’s “WeeklyGrind” provides valuable insight into topics relevant to shaping brand principles, strategies and tactics; creating powerful brand stories; and empowering businesses to gain trusted share of voice.
