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A results culture evaluates progress based on producing measurable results leading to high quality revenue growth and is an organic outgrowth of an organization that is flexible, creative, innovative and open, in and among itself, and with others. It presents a unified face to the world, owns up to its successes and admits its failings. The results culture rests not only on measurable milestones, rewarding people based on performance where progress is tracked, it is a culture whose people do the right thing even when no one is watching.

Your brand is a promise you make. It’s a promise of purpose, of relevancy, of “truthiness,” of trustworthiness – and your organization must be able to deliver the promise in a meaningful, engaging manner. The brand must be signaled, spoken, written, and acted into being by everyone in your organization … it’s a good time to check in with our brand, to find out if we really are putting them at the center of our experience, if they still are the hero of our brand story, if we’ll still be a good “fit,” if we really do “get them.”