The Evolving Brand: Influencer Impact
IAB (Interactive Advertising Bureau), a trade association at the nexus of the media and marketing industries working to harness the power of the digital economy, released “Disrupting Brand Preference,” a study highlighting the growing impact of disruptive shoppers – including brand Super Influencers on the traditional purchase path at every point of the sales cycle, from discovery to purchase. Black Ink helps organizations and brands define and express brands, helping to create the social places and portals for customers to discover, experience, contribute to and share brand stories.