With the economy finally poised for reopening post-Shelter In Place, many brands have the opportunity – and some, the need – to be realigned and reenergized. If you’ve hunkered down and worked, and reworked, your organization’s strategic operations survival plan, it’s time to pivot to a post-Shelter in Place brand revitalization.
As of April 2020, nearly one third of all SMBs have stopped operating; for the smallest businesses, those run by the self-employed or for personal income, the situation is even more dire.
Assess everything you currently have in the market, starting with the channel that gets the most eyes. Evaluate those assets and messages from a new point of view: one that is living in a world with record-high unemployment rates, economic uncertainty, and general anxiety.
Each week Black Ink’s “WeeklyGrind” provides valuable insight into topics relevant to shaping brand principles, strategies and tactics; creating powerful brand stories; and empowering businesses to gain trusted share of voice.
