Black Ink creates seamless solutions for clients across multiple industries, providing frictionless and meaningful engagement to their customers and end users.
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Delving into the Art and Science of Brand.
In 2020, telling a client’s core brand story includes expressing it clearly, succinctly, in increasingly small spaces. When used correctly, icons are a highly effective way to convey big ideas without using a single word.
IAB (Interactive Advertising Bureau), a trade association at the nexus of the media and marketing industries working to harness the power of the digital economy, released “Disrupting Brand Preference,” a study highlighting the growing impact of disruptive shoppers – including brand Super Influencers on the traditional purchase path at every point of the sales cycle, from discovery to purchase. Black Ink helps organizations and brands define and express brands, helping to create the social places and portals for customers to discover, experience, contribute to and share brand stories.
Organizations reimagining their brand and continuing to build on their trust capital have the opportunity to not only regain their pre-pandemic business momentum, but to lead the way in rebuilding and revitalizing their lives, their business, and the lives of their employees, their neighborhoods, their communities, their towns, and their cities.
